New Data Shows Strong Growth for Daily Deal Sites and the Launch of DDM Marketplace

Can't see content of this e-mail? Click here for browser version. Daily Deal News for October 12th, 2011 New Data Shows Continued Strong Growth for Daily Deal Sites Daily Deal Media Launches Online Marketplace for Daily Deal Related Websites Video: Daily Deal Media Venture Capital Panel Groupon vs. Local Online Advertisers Asia’s Dealgoing.com Launches in Singapore MacroSolve to Develop Apps for Trump Businesses Mobile Spinach Allows App Developers Revenue Earning Potential New and Improved SFGate Daily Deals Compliments of SFGate.com Kgbdeals Launching Shopping and Destination Channels Today Despite rumor of consumer fatigue, email list growth and interaction still strong for daily deal sites What’s with all the talk about daily deals losing their appeal among consumers? Our findings show the opposite, but merchants and daily deal providers better change their tactics to make the most of their opportunities while they still have the chance – particularly for the holidays.   eDataSource, a competitive intelligence company providing strategic analytics for email, social media and e-commerce activity for more than 800,000 consumers and 5,000 brands including Groupon and LivingSocial, has found that consumer interest for daily deals remains strong, but merchants and providers need to work harder and smarter to keep the conversions coming. While growth in new customer acquisition for the top-two daily deal sites has leveled off some in Q3 2011 – despite almost continual growth over the 3 quarters prior (see figure 1 below) – surprisingly, email open rates remain very strong (see figure 2) and in fact, are still on an upward trend.   With both Groupon and Living Social having close to or more than 50 million subscribers each in the U.S. and open rates consistently above 13 percent – which is extremely good for companies who mail every day – consumer interest is clearly still there. Then why do we keep hearing about the demise of daily deals? What our email behavior data shows is that consumers are still signing up and still opening their email messages, but the follow-through action must be lacking. Merchants and daily deal companies need to do more to make customers execute on the offers, either by making more personalized promotions based on consumer interests and/or previous purchases, or they need to offer deeper discounts still.     Daily Deal Media Launches Online Marketplace for Daily Deal Related Websites Daily Deal Media, the leading news, information and data resource for those interested in the group buying industry, announced today the launch of “Marketplace,” a new platform to allow for the purchase and sale of daily deal related domains and websites. The key features of the Daily Deal Media Marketplace would allow companies to buy and sell Daily Deal related websites, domain names, scripts and white label platforms. Additionally, Marketplace by Daily Deal Media will be partnering with merchant services companies, including Deal Umpire, to market their pipeline of merchant deal inventory directly to daily deal websites via an auction, where the daily deal companies bid to win the right to list the merchant’s product and/or services.   Previously, there was no central place to view domain and website listings dedicated to the daily deal space. Globally, there are more than 4,000 total daily deal companies, including more than 2,000 in China, more than 900 in Europe, and more than 600 in South America. The buyers, who have funding or are cash-flow positive, are using this period of growth to pick up websites and assets at reduced prices or are looking to get a jump start into this rapidly growing industry.On the seller side are companies that have been struggling to find growth and/or funding and are looking for a quick exit. Video: Daily Deal Media Venture Capital Panel During a round table gathering at last month’s Daily Deal Media Conference in Chicago, venture capitalists discussed Groupon’s pending IPO and existing options for an exit strategy for smaller companies. Also discussed in the 35 minute panel was the overall investor outlook for the daily deal industry and the challenges companies are going to have when raising capital.   The panel is moderated by Dealfind’s Gary Lipovetsky, who was joined by Mark Donahue, Chairman & CEO of TripAlertz; Ben Black, Managing Partner at Akkadian Ventures; Jay Turo, CEO of Growthink and Chuck DelGrande, Senior Managing Director at McGladrey Capital Markets. Daily Deal Media LLC 700 Tower Dr Suite 500, Troy MI 48098 Direct: (248)247-3580 Email: info@dailydealmedia.com Web: http://dailydealmedia.com Be a fan on Facebook Follow us on Twitter RSS Feed

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