Wednesday, October 5, 2011

VIDEO Exclusive: Inside Groupon

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Daily Deal News for October 5th, 2011
VIDEO Exclusive: Inside Groupon
This past Friday I had the opportunity to visit Groupon’s headquarters in Chicago. With video crew in tow and Groupon’s own Julie Ann Mossler (Communications Director) as my very adept guide, I spent a couple of hours touring both of the company’s buildings, the main offices at 600 W. Chicago Ave and their additional space at 303 E. Wacker.
 
While there I met hundreds of Groupon employees, toured a number of different divisions including sales, customer service, development, editorial and even the guys behind the engaging/funny emails. I didn’t get the chance to meet Andrew Mason, who was getting married the next day, but I did leave him an “amazing” wedding present taped to his computer monitor.  Congrats Andrew!
 
Groupon is in a Quiet Period, so interviews were off limits as Julie graciously reminded me about 100 times, but I can make some observations from walking around:
 
Groupon seems to be still growing and I saw room after room of empty workstations just waiting to be filled. At one point the company was hiring upwards of 150 people per week. 

I love the atmosphere and energy of the Groupon work force. There were a TON of young people everywhere. The teams working on different countries have their own little groups and fly their flags proudly creating a very competitive mood. The walls in the lobby are adorned with old magazine covers of companies that have had their moment on the limelight – Myspace, Yahoo, Friendster, Napster. When I asked Julie about them she told me that they were there as a reminder to “keep us humble”.

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Social Media: The Hype May Die but the Revolution Won't

In 2009, Facebook had just kick-started its ‘self-serve’ advertising program and was set to be the world’s largest website, despite which, various media outlets began to speculate about social media and its future prospects. Even businesses seemed certain, that social media was a fad and that it would go away soon. But did it?
 
We’re in 2011 and the biggest phenomenon – not just in terms of trending but also commercially – has turned out to be social media. Facebook, Twitter, LinkedIn and a bunch of others like them are valued at billions today. Hell, even social shopping is here, with Groupon monetising on the social media model.

Deal of the Day: Staples on Buytopia

Toronto based daily deals site, Buytopia.ca has teamed up with Staples Canada to offer a special promotion in Calgary, Edmonton and Vancouver. The week long deal, which started today, will run until Monday, October 10th.
 
What makes this deal unique is that the office supply chain is offering a different deal for each of the three cities with a $20 for $10 voucher in Calgary, $50 for $25 in Edmonton and $40 for $20 in Vancouver.


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