The fact that PayPal is planning its entry into the daily deal space in the first quarter of 2012 should not come as a surprise to anyone.
Ever since Groupon and Living Social came on the scene, many existing internet sharks must have been wondering why ‘this daily deal’ thing didn’t occur to them. In retrospect, what looks like a common sense “business idea” did not find takers in its first few months. In fact, it took Groupon to become one of the fastest growing internet businesses to get others to notice them seriously.
There is nothing in the consumer space that has grabbed the attention of people quite like daily deals has been able to do. Earlier Google, then Amazon and now PayPal (eBay Inc) have all been climbing the ‘idea ladder’ that pioneers of daily deals started. Amazon’s daily deals site is growing like crazy, claims Business Insider. No one would dispute that it would be easier for someone to run the daily deals with an established consumer base rather than the one who is growing its consumer base organically. However, winning the race depends on so many factors such as consumer interest, targeting, customer fatigue, less interest from businesses etc, but one thing is certain, the daily deal pie is getting smaller for all involved as new and established players join in to have their share. To think that this pie will keep increasing as more and more players join in is to think of a time when the only thing that sells is a daily deal” Will that ever happen? ...
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