I wanted to get in touch with you right away because I know that you, like the rest of us, are looking forward to a bigger and better 2012. Take a minute to read about our free advertising platform for health and fitness professionals! I want to make sure that, if you are interested, you get involved today.
The way our program works is that you tell us your most compelling offer such as a free trial class, fitness assessment or a sample of a product. Fitness-Buffet will then promote this service through a number of different channels including PR, traditional media, directs sales to our corporate clients, online and social media. We also use strategic sponsorships and other channels to raise the profile of the Fitness-Buffet and thus the prospects to your business.
ALL OF THIS IS DONE AT NO COST TO YOU. Additionally, we only open this advertising opportunity to 20 vendors in each city per campaign (which could be every few months and up to only once per year.)
Please review the Story of Joy (below) to completely understand how we accomplish getting new and interested clients to your business each and every week.
To fill out the vendor form online and see additional information about our program including vendor testimonies click here. Once you are approved, we will notify you along with the campaign start date.
We look forward to having you as a part of the Fitness-Buffet and to further the building of your business.
With warmest regards,
Molly SteinerFitness-Buffet USA
www.fitness-buffet.com
Direct: 888-337-1355
The Story of Joy
'Joy' is 32 years old. She is well educated, well-travelled and lives in your city. Her job can be quite stressful but is well paid. She is looking for more balance in her life and is becoming more aware of her health, fitness and general well-being. When it comes to looking after herself, she increasingly believes it is worth spending a little bit more to get the best.
In short, she's looking for your company.
Joy has just signed up for a 'Fitness-Buffet' package. This is a 30 day package allowing her to sample the best in all things sport, fitness, health and wellness.
This month she will try a new gym that has just opened. She will have another go at yoga. She will have her first golf lesson. She will taste a new 'healthy breakfast bar'. She will have a kickboxing lesson and get a well-deserved foot massage from a spa. She will try Zumba, Spinning or an extreme sport. She will have a health test at a hospital and try an early morning bootcamp.
At the end of the 30 days she will make her decision on which of the activities she has tried she wants to continue with. She becomes a member of the gym, does two of the tests the hospital recommends, hires a personal trainer for a 3 month kickboxing program and decides that she wants to do golf lessons every Sunday.
She also treats herself to a massive burger and bottle of wine (you can't blame her really!!)
During her 30 days she will blog about her experiences. She is no longer watching 'The Biggest Loser' every night, she is living it…and loving it. She convinces 3 of her friends, 2 of her colleagues and her increasingly 'cuddly' boyfriend that they should also sample the best of what her city has to offer.
The question is…
Did she get a chance to sample what your company does?
What is the lifetime value of your customers? How much is it worth to your company to have someone who is has already committed to a lifestyle change to consider your company before they make a decision and commit their money?
What can you offer Joy right now so she will come and try your company? What is the program / service / product that you want to upsell to her?
Can your business handle 30 Joy's?
What about 300 Joy's?
Fitness-Buffet brings Joy to your business!
Opportunity:
What is your most compelling offer? Let us have it and promote it to everyone like Joy in your city.
Cost:
Whatever it costs you to offer the sample. We will not charge you to be included in our package.
Rules:
For them: They must use any of the offers within 30 days of receiving the 'Fitness-Buffet' package.
For you:
- Offer must be a free, no strings attached, sample. Discounts vouchers etc. will not be permitted. No costs should be incurred by Joy until she decides to sign up with you for additional services.
- You may make multiple offers but there is no guarantee we will take all offers.
- You are required to make every effort to ensure Joy is able to utilize your offer during the 30 days or accommodate her at a later date.
- You must be able to scale up as the service grows so be careful what you offer.
- You are committing to this offer for 6 months. Due to the lead time of some of the media we work with you must give us at least 90 days notice if you would like to withdraw or change your offer after that period.
Your Risks:
- Your offer isn't good enough. We reject it explaining why. Nothing lost.
- Your offer is accepted, but Joy doesn't choose to sample it. We will work with you to change that situation, but worst case – nothing lost.
- Lots of people use your sample, no one signs up for your upsell package. Quiz them. Find out why and adjust your package accordingly.
- Too much Joy! A good problem to have. Please choose only giveaways that your business can scale up with as demand increases. It takes 90 days to withdraw your offer and there is no guarantee that we can add you back into the package in the future so please think carefully about your first offer.
- You miss out. At some point in every city we will close the package (we don't want to completely overwhelm Joy). Right now, all over your city other businesses are reading this same letter. Make your offer now before it is too late.
How it Works:
Fitness-Buffet will promote this service through a number of different channels including online, traditional media and corporate sales. We will also use strategic sponsorships and other channels to raise the profile of the Fitness-Buffet and thus the prospects to your business.
We will remain in touch with you regularly so you can keep an eye on what is happening.
What Next?
Go to Vendor Sign-up Page to get started today!
No comments:
Post a Comment