Thursday, August 25, 2011

Amazon Launches Kindle Daily Deals and Last Chance to Save on DDM11 Tickets Before Price Increase on Friday

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Welcoming Dealfind as Title Sponsor and Adility as Gold; Thomas Cornelius of Adility to Join our Panels

Less than three short weeks away, the 2011 Daily Deal Media Conference: Retail Revolution being held September 8th and 9th at the Chicago Hilton is gearing up to be the most important industry event of the year.

Recent additions to the lineup include Dealfind as Title Sponsor and Adility as Gold Sponsor with Thomas Cornelius, Founder and CEO of Adility, as speaker addressing the emerging dynamics in online to offline commerce with new innovative technologies from card networks, payment processors, merchant agencies and online publishers.

Canadian-based Dealfind launched in May 2010 and entered the U.S. market this past January, becoming a predominant player in the North American daily deal industry and the largest daily deal site in Canada. Dealfind has quickly grown to include 45 major markets across North America with a database of subscribers that has grown by 760% in just the last six months. The company has sold over 1,166,000 vouchers and saved consumers more than $238 million dollars. Dealfind is well on the way to reaching it goal of over 100 North American cities by the end of this year.

San Francisco-based Adility connects businesses with local consumers by providing cloud services for merchants, brands and retailers for controlled online to offline commerce transactions. Adility’s Founder and CEO, Thomas Cornelius led Adility to jump start offer programs for clients such as Google, AOL and CBS Interactive as well as hundreds of developers utilizing the Adility APIs.

Daily Deal Media also announced Dean DeBiase, Chairman and CEO of Entertainment Promotions as opening keynote speaker discussing emerging growth companies in the daily deal industry and the embedding of entrepreneurial-grade talent into multi-national corporations.

 
Tickets!
Amazon Introduces Kindle Daily Deals
Amazon.com, Incorporated (NASDAQ ticker symbol – AMZN) decided to heat things up a bit with the addition of flash sales to the Kindle Store. On the heals of recent promotions in June and July, the company launched Kindle Daily Deal. Kindler’s should love that as they will receive a discount offer on one Kindle book each day.
 
“The first offer is a children’s book, The Miraculous Journey of Edward Tulane, marked down to $1.39 from $6.99. The book is aimed at third- through sixth-graders and was published by Candlewick Press, an independent children’s book publisher located in Somerville, Massachusetts.
 
Candlewick does not use the agency model for e-books, meaning that Amazon has set the price on this title (most likely in partnership with Candlewick) and that the title does not have to be sold at the same price at other e-tailers.”
 
You may recall in late July, Amazon promoted it’s largest sale on Kindle books –The Big Deal . That promotion consisted of over 900 titles with sale prices in the $.99 to $3.99 range. One of the important aspects of The Big Deal was that for the first time, six of the top publishers participated. Random House, HarperCollins, Hachette, Simon & Schuster, Penguin and Macmillan.

Gamification, Gamified – Terms that Daily Dealers in the Know Need to Know
If you are going to start an entirely new industry, you can bet a whole herd of new words and phrases will pop up. In a very short time, many of them are becoming household words. Groupon – Chatterfly – Foursquare – Living Social – are just a few but today I want to talk about gamification and being gamified.
 
It’s not as bad as it sounds. Although being gamified appears to be contagious, praise the powers to be it’s not a disease. As more and more companies merge onto the Daily Deal Highway, many companies are realizing they need to do something to set themselves apart. In today’s marketplace, if you are the gorillas in the industry you are gold. Niche players are also doing fantastic.


 

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