Amazon.com, Incorporated (NASDAQ ticker symbol – AMZN) decided to heat things up a bit with the addition of flash sales to the Kindle Store. On the heals of recent promotions in June and July, the company launched Kindle Daily Deal. Kindler’s should love that as they will receive a discount offer on one Kindle book each day.
“The first offer is a children’s book, The Miraculous Journey of Edward Tulane, marked down to $1.39 from $6.99. The book is aimed at third- through sixth-graders and was published by Candlewick Press, an independent children’s book publisher located in Somerville, Massachusetts.
Candlewick does not use the agency model for e-books, meaning that Amazon has set the price on this title (most likely in partnership with Candlewick) and that the title does not have to be sold at the same price at other e-tailers.”
You may recall in late July, Amazon promoted it’s largest sale on Kindle books –The Big Deal . That promotion consisted of over 900 titles with sale prices in the $.99 to $3.99 range. One of the important aspects of The Big Deal was that for the first time, six of the top publishers participated. Random House, HarperCollins, Hachette, Simon & Schuster, Penguin and Macmillan.
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