Why Facebook Shut Down Deals, Yelp Backing Down and LivingSocial Living Large

Can't see content of this e-mail? Click here for browser version. Daily Deal News for August 31st, 2011 The Cost of a Good Deal - Portfolio.com Why are Facebook and Yelp Stopping Their Daily Deal Programs? Contactology Highlights Email Engagement Panel at DDM11 Yelp Decides to Trim its Daily Deal Services Medio Systems Coming to DDM11, Brian Lent Joins the Mobile Panel CityPockets acquires DealBurner LivingSocial is Living Large – Dealing with Growth and Growing Pains 7 Days Before DDM11 - Get Your Tickets Today! The Cost of a Good Deal Did Facebook put the brakes on Facebook Deals so as not to compete with Groupon, a key advertiser? Daily Deal Media CEO Boyan Josic thinks so. He offers some behind-the-scenes insight on the competitive nature of the deals industry. When Facebook announced that it was exiting the daily deal market, it wasn’t clear exactly why it was leaving after just four months or what it meant for the rest of the companies in the space, including category leaders Groupon and LivingSocial.   One person with plenty of thoughts on the subject is Boyan Josic, founder and CEO of Daily Deal Media, which provides data for the sector. He suggests that Facebook Deals is coming to a close because:   1. There was no point in Facebook competing with some of its key advertisers such as Groupon and other daily deal companies; and 2. Facebook has other irons in the fire when it comes to local advertising.   LivingSocial is Living Large – Dealing with Growth and Growing Pains Economic recession? Not in the daily deal industry. The growth in the last 2 years has been beyond phenomenal. Read the articles that Kris and I post, and you will find company after company hiring. In a time when all the talking heads mention layoffs and closures it’s quite clear ‘who your hiring daddy is’ – the daily dealers.   It goes beyond that. New job creation in research and writing. I can’t keep up with all the daily dealers out there. Due to ease of access and start up costs, when one daily dealer closes shop, it seems like another pops up. Today I want to take a look at number two – LivingSocial and some of the problems that pop up with hyper growth.   Medio Systems Coming to DDM11, Brian Lent Joins the Mobile Panel Daily Deal Media is pleased to announce Medio Systems as a sponsor for the upcoming Daily Deal Media Conference. Chairman, CTO Brian Lent will be taking part in the conference as part of the Mobile Solutions panel on day two.   Medio Systems is the leading provider of predictive analytics in the mobile industry, as evidenced by the 4 billion+ content and app recommendations they have provided across carrier portals and storefronts, as well as their recent partnership with Rovio, the maker of Angry Birds.  Medio will collect data on Rovio’s 300 million downloads to form profiles and make real-time predictions about what kind of content or offers a user will respond to.  Medio is now applying their analytics and personalization technology to the deals and offers space – they recently launched a beta mobile application called Lotza (www.lotza.com) that uses Medio’s analytics service to present targeted deals to consumers based on their interests and location. Lotza also provides a unique value-add by allowing users to keep track of all their purchased deals in one place. Official Sponsors Sponsors Daily Deal Media LLC 700 Tower Dr Suite 500, Troy MI 48098 Direct: (248)247-3580 Email: info@dailydealmedia.com Web: http://dailydealmedia.com Be a fan on Facebook Follow us on Twitter RSS Feed

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