Day Two at the Daily Deal Media Conference

Can't see content of this e-mail? Click here for browser version. Daily Deal Conference: The Venture Capital Play Groupon made waves in the industry when they announced they were trying for an IPO—unfortunately not all of the press was positive. This announcement also gave many other players in the space a goal to reach for. But, as Mark Donahue, Chairman & CEO, TripAlertz, pointed out, 99% of businesses in this space will never go for an IPO. Smaller companies need to think about other options for an exit strategy such as trade sales. Daily Deal Media Conference and the Mobile Push There’s no contention that mobile offerings are the future of the daily deal industry. The question lies in the how. “With mobile, it’s not a question of what you want to do but how you want to do it,” said Barry Newman of Saveology. Daily Deal Media Conference and Email Marketing Karen Trivinovic, Senior Director of Strategy Services at Strongmail, got an email with the subject “Open Me First.” Since she was on vacation, she didn’t, but later that week, she got another email from the same company with the subject “Resistance is Futile.” That one she opened. Looking for creative ways to leverage your subject line is one strategy discussed on the email marketing panel at the Daily Deal Media Conference 2011. Erik Seveninghaus, CEO of KoalaDeal, moderate and was joined by Will Eliott, VP of Contactology; Bertrand Van Overschelde, VP, North America, Email Vision, and Trivinovic. Monster Offers and Fanminder Introduce Daily Deal Loyalty Program Monster Offers, a deal aggregator, and Fanminder, a company developing solutions to help small business engage with their customers, announced a new daily deal loyalty program today. The program will focus on the small businesses that use daily deal marketing programs and will allow those businesses to create tailored marketing programs and retrieve customer data. Official Sponsors Sponsors Daily Deal Media LLC 700 Tower Dr Suite 500, Troy MI 48098 Direct: (248)247-3580 Email: info@dailydealmedia.com Web: http://dailydealmedia.com Be a fan on Facebook Follow us on Twitter RSS Feed

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