Rogers Launches RDeals and Free White Paper - Turning Your Customer Data Into Action

Can't see content of this e-mail? Click here for browser version. Daily Deal News for November 29th, 2011 Rogers Media Launches RDeals Free White Paper -- Turning Your Customer Data Into Action The Big Merchant Survey Lessons Learned from Social Media Marketing Mistakes LivingSocial Middle East Sees Record Breaking Deal Groupon (GRPN) Shares Continue Lower – Andrew Mason Drops off the Billionaires List Daily Deal Media’s Video Tour of Group Commerce – NYC Ethnically-Centered Deal Site GoBabu is a Family Affair Cornell Study Shows that Niche Daily Deals Generate New Customers Australia’s OurDeal Highlights Travel Deals Rogers Media Launches RDeals There’s always an advantage when an already-established company gets into the daily deals business, and that’s exactly what’s happening in Toronto today. Rogers Digital Media announced the launch of RDeals today, a new daily deal site that brings both local and national deal finds to Canadians for up to 90% off the original price. RDeals launches today and brings deals to listeners and watchers across Canada, but unfortunately not in Quebec. What makes this launch so special? Rogers Digital Media already has a huge reach and penetration percentage in Canada.   Rogers Digital Media is a division of Rogers Communications Inc., and operates Rogers Broadcasting Ltd. and Rogers Publishing Ltd., has 55 AM and FM radio stations across Canada, television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer magazines and is the leading publisher of a number of industry, medical and financial publications. So, needless to say, they won’t have any problems reaching their target market! Jason Tafler is the Chief Digital Officer of Rogers Media Inc, and explains their foray into the daily deals industry: “Canadians are increasingly looking to engage with their favourite brands through multiple digital platforms and channels.  With RDeals, we are offering savings on top, quality brands and seamlessly connecting customers, wherever they are, to merchants across the country,” he said. “[By] Leveraging our robust portfolio and world-class brands, we are able to provide our advertisers and clients with access to established and relevant audiences.” Rogers plans to build on current relationships with advertisers and partners to deliver personalized experiences to its millions of customers.  The combination of radio, TV, and online advertising is a sure bet when it comes to connecting brands and audience. Free White Paper - Turning Your Customer Data Into Action   Customer data can be your greatest asset, yet it can also be your greatest challenge. Many marketers fail to maximize the use of their customer data and as a result, miss out on customer retention and acquisition opportunities, launch ineffective marketing campaigns and distribute impersonal messaging and offers.   Recently, Loyalty 360 (on behalf of TSYS) polled marketers to learn more about if and how brands are using customer data. The results of the research have been provided in a white paper entitled “Turning Your Customer Data Into Action”. The white paper provides keen insight into the types of data marketers are collecting, where and how they’re collecting it and challenges they must overcome along the way, and how they’re using the data to drive fact-based marketing decisions.     Download this white paper to discover current trends in customer data collection, best practices and how to use the data to create effective marketing campaigns and loyalty programs.   The Big Merchant Survey One of the best things about the daily deal industry is that consumers get great deals on things they love. Exposure to local businesses they may not have tried otherwise, or deals on items they wouldn’t purchase on a regular basis.  From deals on everyday indulgences like salon and spa treatments, restaurants and evenings out, to out-of-the-ordinary deals like Trapeze training, photos engraved in metal and burlesque lessons. If there’s a product or service you’re looking for, you can probably find a daily deal on it somewhere. From the consumer side, the deal industry is great; but what about the merchants that are offering the deals? Are they happy with the discounted items? Are they making money from these deals? Is the cost of running a daily deal with a big (or small) company worth the time and money spent? Most importantly, how do merchants see the daily deal industry now, and in in the future?   Daily Deal Media LLC 700 Tower Dr Suite 500, Troy MI 48098 Direct: (248)247-3580 Email: info@dailydealmedia.com Web: http://dailydealmedia.com Be a fan on Facebook Follow us on Twitter RSS Feed

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