Phoenix Local News: Constant Contact Study Reveals Daily Deals Depend on Word-of-Mouth, SoMoLo Summit Welcomes New Sponsors & Amazon Reports 96% Drop

Tuesday, July 31, 2012

Constant Contact Study Reveals Daily Deals Depend on Word-of-Mouth, SoMoLo Summit Welcomes New Sponsors & Amazon Reports 96% Drop - Shares Still Soared $17

Daily Deal Media News

Social Commerce News for July 31st, 2012

SoMoLo Summit Welcomes Newest Sponsors

Study by Constant Contact Reveals that Daily Deals Depend on Word-of-Mouth

Amazon Reported a 96% Drop in Profits – Shares Still Soared $17

Groupon Triggers Short Sale Circuit Breaker – There are Fewer Believers in the Daily Dealing Gorilla

LinkedIn Will be Linked In with the Next Version of Microsoft Office

RoundMenu: Bringing UAE an Alternative Model for Restaurant Deals

SoMoLo Summit: Minimizing Risk in Social Commerce

Marketers Betting on Social Media to Woo Olympics Fans

Marine Drive Mobile Announces Partnership with Pay2Gate

Facebook, Groupon, Pandora and Zynga have Drained Almost $50 Billion from Investors

SoMoLo Summit welcomes newest sponsors: First Data, Emailvision, Group Commerce, Nimble Commerce, JustDeals, Dealery, Card Spring

SoMoLo Summit is excited to announce our newest addition of sponsors for SoMoLo Summit South Beach, taking place October 21-23.

First Data, Gold Sponsor

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.

Emailvision, Gold Sponsor

Emailvision is a leading next generation marketing automation and analytics software company.

With revenues over $100MM, Emailvision is a high growth company investing heavily in international sales expansion and R&D. Headquartered in London, the group has 20 subsidiaries across Europe, United States, South America and Asia...

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Study by Constant Contact Reveals that Daily Deals Depend on Word-of-Mouth

A new study conducted by Constant Contactand Chadwick Martin Bailey has revealed that word-of-mouth is crucial for the success of small retailers using daily deals. The study has thrown light on consumer behavior in relationship to daily deals.

For instance, the study shows that more than a third of consumers are more likely to purchase a daily deal from a local retailer than a national chain. Consumers are also willing to share great deals even if they are not currently a customer of the business.

“Two of the more important findings in this research were that word-of-mouth is key for the success of a deal and that personal endorsements drive deal purchases. This falls right in line with what we heard from merchants when we were developing SaveLocal: they wanted a tool that brought in new customers through word-of-mouth,” said Dave Gilbertson, the general manager of SaveLocal.

Amazon Reported a 96% Drop in Profits – Shares Still Soared $17

It’s all about the spin and perceptions

So check this out. Earning season is in full bloom. A company you follow misses revenue estimates and profits plummet 96%. You’d expect to wake up and see the shares getting shot in the head like a zombie on the Walking Dead. Then you type in the ticker symbol for Amazon.com (AMZN) and ‘what the #$**’? Shares are up over $15 from the close on over three times normal daily volume.

This is exactly what happened on Friday, July 27^th after Amazon came out and reported a 29% sales increase to $12.83 billion, up from $9.9 billion the same time last year, yet below the Street’s estimate of $12.9 billion. Profits dropped 96% to $7 million, or 1 cent per share, compared with $191 million a year ago. Shares began increasing in after hour trading on Thursday, July 26^th.