Phoenix Local News: Eversave Sold for $30M, Daily Deal Investment Index 2011 Released

Thursday, July 14, 2011

Eversave Sold for $30M, Daily Deal Investment Index 2011 Released

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Breaking Daily Deal News for July 14th, 2011

Daily Deal Media Releases Investment Index Highlighting Rapid Growth in Group Buying Industry

TROY, Mich.—July 13, 2011—Over the past six months, daily deal sites such as Groupon, Living Social and Gilt Groupe have attracted more than $1.69 billion in venture capital and other investments according to the new 2011 Daily Deal Investment Index released today by Daily Deal Media. Overall, 22 Daily Deal companies have received investments in the past six months.

“This market is exploding, with the number of daily deal companies growing from 70 to more than 350 in the past year,” said Boyan Josic, CEO of Daily Deal Media, the leading publication covering the daily deal market. “Despite a conservative approach from many investors, as daily deals companies build scale and expand reach, they are finding support from the investor community. We see no signs of the market slowing down as an increasing number of sites test the market, helped by low barriers to entry.”

Globally, there are more than 3,000 total daily deal companies, including more than 1,000 in China, more than 900 in Europe, and more than 600 in South America.

Eversave Sold to Affinion Group

Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers of financial service, retail, hospitality and e-commerce companies, announced today that it has signed an agreement to acquire Prospectiv Direct, Inc. (“Prospectiv”), a pioneer in online performance marketing and operator of the one of the leading daily deal websites in the United States.

Through its suite of innovative products and proprietary technologies, Prospectiv, which was founded in 1999, creates engagement between targeted consumer audiences and many of the world’s leading brands. Prospectiv also owns and operates Eversave, which offers deals from local businesses including restaurants, spas, family activities and retailers in 20 markets across the country, including Boston, Baltimore, Philadelphia, Washington D.C. and San Antonio, as well as at a national level with selected merchants. Eversave connects those businesses with a highly targeted and lucrative audience of female consumers.