LivingSocial Acquires TicketMonster, DealGarden Stats and Groupon VIDEO II

Can't see content of this e-mail? Click here for browser version. Daily Deal News for October 8th, 2011 VIDEO: Inside Groupon Part II LivingSocial Issues $143 Million in Equity for TicketMonster Acquisition Deal Garden – Smaller Midwest Markets Prove Successful Groupon’s Updated S-1 Points to Cut Backs in Marketing Expenses Drop Down Deals – Online Deal-Hunting just got a Whole lot Cooler! DDM11: Lauren Interviews Hollis Carter, DailyDealBuilder Online Legal Vendor Deals Make Inroads into Legal Industry Gividend.com Launches to Aggregate Deals and Support Local Non-profits Marine Drive Mobile Corporation Seals the Deal and Purchases I Like A Deal ZooGrab – Daily Dealer and Reverse Auction Website will be Launching in Sacramento Deal Garden – Smaller Midwest Markets Prove Successful Omaha, Nebraska-based Deal Garden is proving that bigger is not always better. The daily deals provider has been serving small to mid-sized markets in the Midwest since its launch in December 2010 and cities like Topeka, Kansas; Sioux City, Iowa and Rochester, Minnesota are evidence that you don’t always have to focus on the giant metropolitan areas to be a success.   Deal Garden has crunched the numbers to show their financial and operational expenses on a per consumer basis when compared to daily deals giant, Groupon. While Groupon does serve some of the same cities as Deal Garden, their focus has generally been on the larger metro areas. Prashant Nedungadi, founder and CEO of Nimble Commerce, which serves as Deal Garden’s white-label technology provider said, “Deal Garden continues to impress our team, comfortably holding records for the highest and second-highest grossing deal events among any of our U.S. Clients, with recent deal events grossing $154K and $144K.  This comes as no accident, as Deal Garden’s deep expertise and commitment bringing top-tier deals to small and mid-market communities; something overlooked by many of their competitors.”   LivingSocial Issues $143 Million in Equity for TicketMonster Acquisition The number two daily deals provider, LivingSocial has issued $143 million in equity to acquire TicketMonster. According to a Securities and Exchange Commission the sale was “made in connection with a business combination transaction, such as a merger, acquisition or exchange offer”.   I reached out to Brendan Lewis, Director of Corporate Communications at LivingSocial, who declined to comment on financial matters. Groupon's Updated S-1 Points to Cut Backs in Marketing Expenses This week Groupon updated its S-1 filing and while the changes were minor and do not affect Groupon’s financial statements, it does indicate the coupon king’s plans to decrease the amount it spends on marketing, especially the cost of acquiring new subscribers. Online marketing has been a big expense for Groupon with a total expenditure of $241.5 million in the first half of 2010 and reaching $345.1 million for the same period this year.   The company also included CEO Andrew Mason’s leaked email to employees in its entirety. Portions of the email were included in recent S-1 update but it looks like the SEC may have preferred to have the complete email. Mason’s message was that massive marketing spending is “a very large one-time expense” because in the future Groupon can just send emails to these subscribers for free. Daily Deal Media LLC 700 Tower Dr Suite 500, Troy MI 48098 Direct: (248)247-3580 Email: info@dailydealmedia.com Web: http://dailydealmedia.com Be a fan on Facebook Follow us on Twitter RSS Feed

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