On Thursday, June 14th Business Insider held a summit on mobile advertising, where advertisers, publishers, and solution providers shared their strategies on mobile trends. The conference covered the growing mobile market trends in the past and present, while offering future forecasts for mobile and apps.
The U.S mobile ads and offers market currently stands approximately at $1.17 billion, but is expected to reach $6.6 billion in the next five years. And if your ears perked up, then take a look at what else the speakers had to say:
Ads in the App-Conomy:
Peter Farago, VP Marketing of Flurry
“There are 7 billion people on the planet… 6 billion have phone subscriptions.”
Farago began his speech with a quote by Marc Andreesen: “Software is eating the world.” His slide show presentation depicted how people are now using mobile apps more than a browser base computer. People are constantly changing the way they consume their media, and “this is the year of the mobile.”...
No comments:
Post a Comment