Friday, June 1, 2012

Groupon Tanks and Trips Circuit Breaker, Analog Analytics Sold to Barclays

Daily Deal Media News
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Social Commerce News for June 1st, 2012
Barclays Group PLC Member, Barclaycard, Purchases Analog Analytics

Barclaycard, of Barclays Group PLC (LSE: BARC, NYSE: BCS), Announces Purchase of Analog Analytics via Customer Email

Today Daily Deal Media received an anonymous tip via an Analog Analytics member email announcement that Barclaycard, a member of Barclays Group PLC (LSE: BARC, NYSE: BCS), British multinational banking and financial services company  has purchased white label digital coupons and daily deal platform alternative Analog Analytics. According to the email, the company will continue doing business under the Analog Analytics brand but as a part of the Barclaycard group and the current team will be staying on. One of their new duties will be to work with Barclaycard customers to help them increase revenues through loyalty and offers programs.

Below is the email from Analog Analytics’ CEO, Kenneth J. Kalb announcing the transaction and what it means for the company moving forward.

Analog Analytics joins Barclays Group
May 23, 2012

I am delighted to announce that Analog Analytics is now a member of the Barclays family, having just been acquired by Barclaycard.

We will retain the Analog Analytics brand and our business model will remain the same, but we will operate as part of the Barclaycard group, with an immediate commitment to increased engineering resources and account management services. ...

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Business Insider Mobile Advertising Conference on June 14 in New York

Mobile smartphones and tablets offer new revenue for publishers who can advertise smartly on them -- and The Weather Channel's popular mobile app is the latest to demonstrate it.

Roughly 100,000 users daily download the app, for a total of 78 million downloads on smartphones and tablets combined to date, The Weather Channel Companies (TWCC) says. That's an impressive number for an app that's neither inherently social like a group game, nor a trendy flash-in-the-pan.

This growth driven by the need for highly accurate, real-time, location-specific information. In turn, the publisher is crafting its monetization strategy around advertisements that appeal to this need.

“The future of mobile advertising is delivering highly contextually relevant messages to users at the right place and time," according to Curt Hecht, the revenue head at TWCC.

You can hear more at the Mobile Advertising Conference on June 14 in New York. Business Insider is convening publishers, brands and technologists to dig into mobile advertising strategy.

In addition to Hecht, who used to craft technology strategy for mega-agency Publicis and will participate in a keynote interview, speakers at the Mobile Advertising Conference include:

  • Tim Reis, Head of Mobile Display, Google
  • Chris McCann, President, 1-800-Flowers.com
  • Brian Sugar, Co-Founder & CEO, Sugar Inc.
  • Chris Golier, VP Mobile Marketing, NHL
  • Dominique Nguyen, Director of Emerging Media, Bravo
  • Jason Wagenheim, VP & Publisher, Teen Vogue
  • Michael Bayle, SVP, ESPN Mobile
  • Jonathan Carson, CEO Digital, Nielsen
  • Giordano Contestabile, Sr. Dir. Product and Business Strategy, Mobile, PopCap Games
  • Fritz Desir, Director Experience Strategy & Architecture, TribalDDB

Check out the full speaker faculty for more. Then grab your ticket.

You can follow @BI_Events on Twitter for updates and discounts. See you at the Mobile Advertising Conference in June!


Groupon Shares Hit New All Time Low – Massive Selling as Share Lockup Expires

Shares of Groupon (GRPN) have already traded 13.6 million shares today just 2.5 hours into Friday’s trading session. For those that follow volume, that’s 388% above normal daily volume. GRPN Shares gapped down at the opening and have yet to recover. During the early hours, selling was so brisk, that a new all-time low of $9.53 was recorded.

Many may say a lot has to do with the jobs market that came in with absolutely pathetic numbers but in my opinion, the main culprit is the fact that insider share lock up expired today. I believe that although Andrew Mason and some of his amigos decided NOT to sell their shares at this time, there were enough others that decided to bail inflicting continued pain on those still holding on.

As of this writing, GRPN shares are trading at $9.57 down $1.07 or 10% – OUCH! This is a double whammy for Groupon ...


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